The impact of Page Experience on SEO is significant. Google has made it clear that page experience is a crucial factor in their search ranking algorithm. This means that websites with a poor user experience are likely to rank lower in search results than those with a good user experience.
Core Web Vitals
Core Web Vitals are a set of metrics introduced by Google that focus on the user experience, specifically.
Largest Contentful Paint (LCP): Measures loading performance. Sites with faster load times rank better.
First Input Delay (FID): Measures interactivity. Pages with low delays provide smoother interactions.
Cumulative Layout Shift (CLS): Measures visual stability. Minimizing unexpected layout shifts can improve rankings.
Mobile-Friendliness
With the mobile-first indexing initiative, mobile-friendliness became a significant ranking factor. Websites that are optimized for mobile devices (responsive design, easy navigation) tend to perform better in search results.
HTTPS Security
Security is critical for both user trust and SEO. Sites with HTTPS encryption are ranked higher than those without it, as security is part of the Page Experience signal.
No Intrusive Interstitials
Google penalizes websites that use intrusive pop-ups or ads that hamper user experience. These interstitials can frustrate users, so sites that avoid them tend to rank better.
Safe Browsing
Google considers whether a site has malware, phishing attempts, or other deceptive content. Sites that are flagged for unsafe browsing lose ranking due to the negative impact on Page Experience.
Overall User Experience
While content quality remains critical, user experience plays a growing role. If users can navigate easily, interact without delays, and access the site securely, it can lead to improved engagement metrics like lower bounce rates and longer session times, indirectly boosting SEO.
Why Page Experience Matters for SEO
The Page Experience update emphasizes that technical SEO is no longer just about optimizing keywords or backlinks, but about enhancing the overall usability of a website. Sites that combine high-quality content with a superior user experience have a competitive edge in ranking.
