Tracking the right SEO metrics is essential for optimizing your website’s performance and improving search rankings. Here are the key SEO metrics you should monitor:
Organic Traffic
What it is: The number of visitors who come to your website through unpaid search results.
Why it’s important: It shows how well your SEO efforts are driving traffic without paid campaigns.
Keyword Rankings
What it is: The position of your targeted keywords on search engine result pages (SERPs).
Why it’s important: Higher rankings for relevant keywords can drive more organic traffic.
Click-Through Rate (CTR)
What it is: The percentage of people who click on your site after seeing it in search results.
Why it’s important: A higher CTR means your meta descriptions and titles are engaging and relevant.
Bounce Rate
What it is: The percentage of visitors who leave your website after viewing only one page.
Why it’s important: A high bounce rate could indicate poor user experience or irrelevant content.
Conversion Rate
What it is: The percentage of visitors who complete a desired action (e.g., signing up for a newsletter, making a purchase).
Why it’s important: SEO isn’t just about traffic; it’s also about achieving business goals.
Pages Per Session
What it is: The average number of pages a user visits during a session on your website.
Why it’s important: More pages viewed per session indicates better engagement.
Average Session Duration
What it is: The average amount of time visitors spend on your website.
Why it’s important: Longer sessions often correlate with valuable content and a positive user experience.
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